ScoreSide Thursday announced two new MLB campaigns, bringing a fun twist to its extensive portfolio of sports campaigns across the U.S.

The company offers a new, innovative mobile platform that helps grow and unite online communities of sports fans with a shared passion for giving. It combines real-time game updates in its app, allowing fans to see their giving accumulate live as their favorite teams perform.

The “Love ‘Em” and “Can’t Stand ‘Em” campaigns add cross-town rivalry to the Cubs and White Sox fan bases in Chicago, enabling fans to drive donations to charity based on each teams’ success or misfortune.

“We’re excited that Career Networking Center (CNC) is doing something we’ve been wanting to try out,” said Ben Bakken, ScoreSide Founder. “We’re looking to create some good-natured competition by engaging a rivalry between two fierce fan groups, while driving donations to a critical organization.”

Fans can choose to support the Cubs or Sox based on their teams’ stats when they win, or can now employ a little schadenfreude and donate based on their rival’s misfortune, be it getting shutout, committing errors, or simply losing.

The Minneapolis-based ScoreSide also unveiled a new “Night and Day Difference” Minnesota Twins campaign benefitting kids via two charitable organizations, highlighting different messaging based on whether games are afternoon matinees or evening starts.

Added Bakken, “Bolder Options and My Very Own Bed wanted to get creative, partnering with us on our “Night and Day Difference” campaign because both organizations focus their efforts on youth success and stability one child at a time, but focus on different aspect of children's lives: one on sleep (night) and the other on mentoring (day). They form a team effort to help Minnesota kiddos.”

Bolder Options, new to the ScoreSide platform, takes on child well-being by teaching youth to succeed in all of life's races, providing mentoring and focus on healthy living, lifelong learning, emotional development, and community connectivity.

My Very Own Bed (MVOB) is entering its second season with ScoreSide, having propped up campaigns across several sports. MVOB provides new beds and Dream Kits to children of families who have recently secured stable housing. With a comfortable place to sleep, children sleep better, thriving at home and at school.

“We can’t wait to get the season started with this new campaign approach,” said Bakken. “We think this day/night game partnership will be embraced by Twins fans as a fun way to extend their interest in the Twins’ performance to helping out kids who could really use a lift.”

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